How to make sure your fans see your content on Facebook

What DIY musicians can do about Facebook’s latest update

Facebook recently admitted that the Organic Reach of Facebook pages (or the number of unique people who see your content on your page or on their own News Feed) is declining and will continue to do so over time.

According to Ignite Social Media, the reach of a Facebook brand page is as low as 3%. That means that brands (bands included) are only reaching 3 out of 100 fans every time they post content. Much of this has to do with changes in the Facebook algorithms. These new changes will make it increasingly difficult for DIY artists to connect with their fans on Facebook for free, thus encouraging paid advertising options.

But for many artists, Facebook advertising would either be too expensive, or the ROI (return-on-investment)  would be too difficult to measure. So what can you do to leverage this platform without paying for it?

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